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How to create a winning property management marketing plan in 2025

Buildium

The Basic of a Property Management Marketing Plan A property management marketing plan is a strategic document that outlines your marketing goals, the tactics you’ll use to achieve them, and the metrics you’ll track to measure success. You can give the platform a try with a free, 14-day trial.

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Fuel Owner Lead Generation by Repurposing Past Videos to Reels

Fourandhalf

If you’re a property manager who has invested in creating long-form videos—webinars, educational sessions, leasing walkthroughs, or even owner FAQs—you may be sitting on an untapped marketing asset. Most property management companies post a video once, maybe link it in a newsletter or share it on Facebook, and then move on.

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5 key property management industry trends to guide your 2025 planning

Buildium

Heading into 2025, property management companies face a number of obstacles: They’re challenged to expand their portfolios without compromising the quality of service they deliver to their customers. Which property management trends have we identified for 2025? That’s what we’ll cover in this blog post.

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4 Ways AI is Transforming the Multifamily Housing Industry

Rental Housing Journal

4 Ways AI is being leveraged by multifamily owners and operators to optimize their marketing efforts from leasing to maintenance. By Vickie Rogers Artificial intelligence (AI) is rewriting how the entire real estate industry operates, including improving the way multifamily properties market and advertise their residences.