Fourandhalf
JUNE 26, 2025
The Property Management Show returns with Part 3 of Marie Tepman’s discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. In the conclusion of this series, we focus on the importance of education when it comes to property management marketing, and how to use AI to boost productivity without losing the human touch.
Fourandhalf
JUNE 12, 2025
Most property-management owners focus on adding new doors, or, they’re just concerned with reputation management and they don’t feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that quietly erodes 20–25 % of portfolios. You probably don’t realize just how big your churn rate is.
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Fourandhalf
MAY 28, 2025
Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue, improve your services, and ultimately increase customer lifetime value. When done right, it can also keep residents on your side.
Fourandhalf
MAY 6, 2025
Email marketing is one of the most powerful and cost-effective tools available to property managers looking to grow their business, nurture client relationships, and streamline communication. Whether you’re reaching out to current tenants, engaging prospective property owners, or strengthening your connections with vendors, email marketing can help you build trust, increase retention, and generate leadsall while automating repetitive tasks to save time and improve efficiency.
Fourandhalf
APRIL 10, 2025
Choosing a domain name for your property management website can feel like a big decision, but it doesnt have to be overwhelming. A domain name is your website’s address on the internet. It’s unique to your own website and it serves as your online identity, making it easier for potential customers to find you. The right domain name should be memorable, professional, and aligned with your brand to help build trust and visibility online.
Fourandhalf
APRIL 1, 2025
When you think about branding, does your property management company come to mind? Maybe you dont consider yourself as having a brand at allbut heres the truth: you do. Even if you havent intentionally crafted a distinctive brand identity, your company already carries a reputation. Perhaps youre known as the trusted, family-owned management company thats been serving the community for generations.
Fourandhalf
MARCH 27, 2025
Choosing the right name for your property management company is more than just a creative decisionits a strategic one. Your business name shapes your brand identity, impacts your marketing efforts, and can even influence your long-term success. Before settling on a name, consider these key factors to ensure it’s professional, memorable, and scalable for future growth.
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