Fourandhalf

JANUARY 22, 2025

Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to establish this concept of maintenance analytics. He was investigating what it would look like if property managers looked at maintenance from a data-driven standpoint.

Residential Property 222

Residential Property Property Maintenance Maintenance Property 222

Fourandhalf

JANUARY 16, 2025

Fourandhalfs Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in property management marketing. Specifically, the discussion revolved around getting more owner leads for property managers.

Property Manager 247

Property Manager Property Management Management Property 247

Fourandhalf

JANUARY 9, 2025

Rebranding can be an exciting milestone for your property management companya chance to modernize your image, expand into new markets, or better reflect your vision. But its not just about a new logo or name; a rebranding strategy impacts every aspect of your business, including your online presence. Search Engine Optimization (SEO) plays a critical role in how potential clients find your company online, so its essential to approach rebranding with SEO in mind.

Property Management 222

Property Management Property Manager Engineering Management 222

Fourandhalf

DECEMBER 31, 2024

Can vendor bidding solutions like RoDevia Brighams Proposabid create more transparency and detect fraud? Thats where we left off during Part 1 of this discussion on The Property Management Show. Lets pick up the conversation about how the bidding process is broken, and how property managers can avoid wasting time and money. Heres Part 2. How has Proposabid Contributed to Fraud Detection?

Property Management 244

Property Management Property Manager Management Property 244

Fourandhalf

DECEMBER 19, 2024

Its been a long time since we put out an episode of The Property Management Show and today were excited to talk with RoDevia Brigham, the founder and CEO of Proposabid. The vendor bidding process is an entire industry on its own, and this is a topic we have not covered before on the podcast. Introducing RoDevia and Proposabid Proposabid does bids and estimations for properties and repairs across US.

Property Management 249

Property Management Property Manager Management Property 249

Fourandhalf

DECEMBER 3, 2024

Converting leads into loyal clients hinges on having an effective lead follow-up strategy. Without one, even the best marketing techniques to generate leads—whether through social media, pay-per-click ads, or search engine optimization—can fall flat, simply becoming costly efforts with little return. But with a proactive approach, you can increase conversions for your property management company and make those marketing dollars work harder for you.

Property Manager 231

Property Manager Property Management Management Property 231

Fourandhalf

JUNE 27, 2024

In the first two installments of this series, we explored the secrets behind crafting a stellar online reputation for your property management company. We delved into the importance of fostering detailed, recent, and genuine reviews, and the power of responding thoughtfully to all feedback, both positive and negative. But let’s face it – property management isn’t always sunshine and rainbows.

Property Management 130

Property Management Property Manager Management Property 130

Fourandhalf

JULY 11, 2024

So far in this series, we explored how reputation impacts the customer journey, the importance of fostering detailed, recent, and genuine reviews, and the power of volume when it comes to drowning out negative reviews for your property management company. But securing a consistent stream of positive reviews can feel like a daunting task. After all, what if a seemingly happy client secretly harbors negative feelings, and your request for a review triggers a scathing online attack?

Property Management 130

Property Management Property Manager Maintenance Management 130

Fourandhalf

AUGUST 22, 2024

There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it’s important to find software tailored to the specific needs of single-family property management. The property management industry has changed.

Property Management Software 169

Property Management Software Property Manager Property Management Management 169

Fourandhalf

AUGUST 28, 2024

 If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or your business primarily sells real estate and you’re wondering if you should spend the extra money, time, and effort creating a second website.

Real Estate 130

Real Estate Property Manager Property Management Management 130

Fourandhalf

AUGUST 28, 2024

 Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click (PPC) campaign, otherwise known as Search Engine Marketing (SEM). This allows you to run ads on search engines like Google or Bing.

Engineering 130

Engineering Property Manager Property Management Management 130

Fourandhalf

SEPTEMBER 11, 2024

 Among the various social media platforms available, Facebook stands out as a powerful space where property management companies can build their brand, showcase their expertise, and engage with their audience on a more personal level. But with so many potential types of content to share, how can you ensure that what you post truly resonates with your followers and enhances your company’s reputation?

Property Manager 195

Property Manager Property Management Management Media 195

Fourandhalf

SEPTEMBER 18, 2024

ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in digital marketing tailored specifically for property management companies, including the development and integration of ROI calculators.

Property Management 156

Property Management Property Manager Management Property 156

Fourandhalf

SEPTEMBER 25, 2024

How do you generate new owner leads? Is it through referrals? Local newspapers? Online ads? Did you know that blogging, with special attention to local SEO, can also be a powerful tool for property managers looking to attract new clients? By now, you’ve probably heard that blogging can be a great way to attract more owner leads. But if you’re writing great blog posts, and not seeing anything come from it, you may need to start paying more attention to your local SEO.

Engineering 197

Engineering Property Property Management Services Property Manager 197

Fourandhalf

OCTOBER 10, 2024

As a property manager, you juggle numerous responsibilities daily, from managing tenant relationships to maintaining properties. In addition to all the day to day tasks, this dynamic and demanding field requires continuous learning and professional growth. Staying ahead of industry trends, legal changes, and best practices is important for your business.

Property Manager 187

Property Manager Property Management Residential Property Management Residential Property Management 187

Fourandhalf

OCTOBER 10, 2024

Video has cemented itself as a dominant force in marketing. Since our original blog on this topic in 2017, platforms like TikTok, YouTube, and Instagram Reels have significantly influenced user behavior and reshaped how people consume information using video marketing. What was clear then remains true today: video isn’t just a passing trend—it’s the future of marketing.

Property Manager 232

Property Manager Property Management Management Property 232