Fourandhalf

AUGUST 14, 2025

Have you noticed your property management website rankings or traffic dropping or bouncing around lately? You’re not imagining things because Google has been busy. In the past two years, they’ve rolled out multiple core algorithm updates, and they’re not slowing down. If you’re in residential property management, real estate management, or run marketing for a property management company, these updates matter for one big reason: they can directly impact how many owner leads you get and your abili

Property Management

Fourandhalf

JULY 17, 2025

You know the value your property management company brings, from protecting rental homes to maximizing ROI for owners. But if you’re having trouble converting leads into clients, you’re not alone. Many homeowners hesitate to hire professional help, even when it’s in their best interest. Understanding what’s holding them back is key to closing the gap.

Property Management

Fourandhalf

JUNE 12, 2025

Most property-management owners focus on adding new doors, or, they’re just concerned with reputation management and they don’t feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that quietly erodes 20–25 % of portfolios. You probably don’t realize just how big your churn rate is.

Property Management

Fourandhalf

MAY 28, 2025

Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue, improve your services, and ultimately increase customer lifetime value. When done right, it can also keep residents on your side.

Property Management

Fourandhalf

MARCH 12, 2025

Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management companys online visibility? If you’ve ever searched for something on Googlewhether on your desktop or mobileyouve seen a SERP in action. But understanding its structure can help you optimize your marketing strategy and attract more property owners.

Engineering

Fourandhalf

JANUARY 16, 2025

Fourandhalfs Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in property management marketing. Specifically, the discussion revolved around getting more owner leads for property managers.

Property Management

Fourandhalf

JANUARY 9, 2025

Rebranding can be an exciting milestone for your property management companya chance to modernize your image, expand into new markets, or better reflect your vision. But its not just about a new logo or name; a rebranding strategy impacts every aspect of your business, including your online presence. Search Engine Optimization (SEO) plays a critical role in how potential clients find your company online, so its essential to approach rebranding with SEO in mind.

Property Management

Fourandhalf

DECEMBER 31, 2024

Can vendor bidding solutions like RoDevia Brighams Proposabid create more transparency and detect fraud? Thats where we left off during Part 1 of this discussion on The Property Management Show. Lets pick up the conversation about how the bidding process is broken, and how property managers can avoid wasting time and money. Heres Part 2. How has Proposabid Contributed to Fraud Detection?

Property Management

Fourandhalf

DECEMBER 19, 2024

Its been a long time since we put out an episode of The Property Management Show and today were excited to talk with RoDevia Brigham, the founder and CEO of Proposabid. The vendor bidding process is an entire industry on its own, and this is a topic we have not covered before on the podcast. Introducing RoDevia and Proposabid Proposabid does bids and estimations for properties and repairs across US.

Property Management

Fourandhalf

DECEMBER 3, 2024

Converting leads into loyal clients hinges on having an effective lead follow-up strategy. Without one, even the best marketing techniques to generate leads—whether through social media, pay-per-click ads, or search engine optimization—can fall flat, simply becoming costly efforts with little return. But with a proactive approach, you can increase conversions for your property management company and make those marketing dollars work harder for you.

Property Management

Fourandhalf

JUNE 27, 2024

In the first two installments of this series, we explored the secrets behind crafting a stellar online reputation for your property management company. We delved into the importance of fostering detailed, recent, and genuine reviews, and the power of responding thoughtfully to all feedback, both positive and negative. But let’s face it – property management isn’t always sunshine and rainbows.

Property Management

Fourandhalf

JULY 11, 2024

So far in this series, we explored how reputation impacts the customer journey, the importance of fostering detailed, recent, and genuine reviews, and the power of volume when it comes to drowning out negative reviews for your property management company. But securing a consistent stream of positive reviews can feel like a daunting task. After all, what if a seemingly happy client secretly harbors negative feelings, and your request for a review triggers a scathing online attack?

Property Manager

Fourandhalf

AUGUST 22, 2024

There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it’s important to find software tailored to the specific needs of single-family property management. The property management industry has changed.

Property Management Software

Fourandhalf

AUGUST 28, 2024

 If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or your business primarily sells real estate and you’re wondering if you should spend the extra money, time, and effort creating a second website.

Real Estate

Fourandhalf

AUGUST 28, 2024

 Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click (PPC) campaign, otherwise known as Search Engine Marketing (SEM). This allows you to run ads on search engines like Google or Bing.

Engineering

Fourandhalf

SEPTEMBER 11, 2024

 Among the various social media platforms available, Facebook stands out as a powerful space where property management companies can build their brand, showcase their expertise, and engage with their audience on a more personal level. But with so many potential types of content to share, how can you ensure that what you post truly resonates with your followers and enhances your company’s reputation?

Property Management

Fourandhalf

SEPTEMBER 18, 2024

ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in digital marketing tailored specifically for property management companies, including the development and integration of ROI calculators.

Property Management

Fourandhalf

SEPTEMBER 25, 2024

How do you generate new owner leads? Is it through referrals? Local newspapers? Online ads? Did you know that blogging, with special attention to local SEO, can also be a powerful tool for property managers looking to attract new clients? By now, you’ve probably heard that blogging can be a great way to attract more owner leads. But if you’re writing great blog posts, and not seeing anything come from it, you may need to start paying more attention to your local SEO.

Engineering

Fourandhalf

OCTOBER 10, 2024

As a property manager, you juggle numerous responsibilities daily, from managing tenant relationships to maintaining properties. In addition to all the day to day tasks, this dynamic and demanding field requires continuous learning and professional growth. Staying ahead of industry trends, legal changes, and best practices is important for your business.

Property Management

Fourandhalf

OCTOBER 10, 2024

Video has cemented itself as a dominant force in marketing. Since our original blog on this topic in 2017, platforms like TikTok, YouTube, and Instagram Reels have significantly influenced user behavior and reshaped how people consume information using video marketing. What was clear then remains true today: video isn’t just a passing trend—it’s the future of marketing.

Property Management

Fourandhalf

APRIL 10, 2025

Choosing a domain name for your property management website can feel like a big decision, but it doesnt have to be overwhelming. A domain name is your website’s address on the internet. It’s unique to your own website and it serves as your online identity, making it easier for potential customers to find you. The right domain name should be memorable, professional, and aligned with your brand to help build trust and visibility online.

Property Management

Fourandhalf

APRIL 1, 2025

When you think about branding, does your property management company come to mind? Maybe you dont consider yourself as having a brand at allbut heres the truth: you do. Even if you havent intentionally crafted a distinctive brand identity, your company already carries a reputation. Perhaps youre known as the trusted, family-owned management company thats been serving the community for generations.

Media