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How to create a winning property management marketing plan in 2025

Buildium

Focus groups : Gather a small group of people from your target audience to discuss their experiences and opinions about property management services. Defining Your Target Audience Your target audience consists of the individuals and businesses that are most likely to need your property management services.

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Best practices for expanding your property management portfolio into new markets

Buildium

This helps turn your larger expansion goals into smaller, more manageable steps. Pro tip: If you need help marketing your property management services as you expand, consider working with Buildium Marketplace partner Goodjuju and Upkeep Media for everything from website design to comprehensive digital marketing support.

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Creating Virtual Walkthroughs That Rent Your Property Faster

Real Property Management California Coast

In today’s tech-savvy, digital-driven world, renters expect streamlined access when searching for and leasing a home. They want to get a feel for a rental property before visiting in person. This makes virtual tours a vital part of rental property marketing. These strategies will maximize the impact of your 3D tour.

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Choosing the Right Property Manager

California Leasing & Management

As a full-service property management company serving Santa Clarita and the wider LA and Ventura regions, California Leasing believes in transparency and informed choices. Before you hire any property manager, make sure you ask these seven crucial questions: 1. Ready to find a property manager you can trust?

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Digital marketing for property management: Choosing strategies that work

Buildium

Identifying and targeting relevant keywords, such as “apartments for rent in [city]” or “property management services,” can help your website rank higher in search results. Use tools such as Google Keyword Planner or Ahrefs to discover high-ranking keywords related to your properties.

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How to Minimize Vacancy Rates in Your Rental Properties

Young Management

Keeping your rental property occupied with reliable tenants is crucial for maximizing your return on investment and minimizing the time between leases. Understanding how to minimize vacancy rates is an essential skill for any property owner. When tenants feel valued, they are more likely to renew their lease when the time comes.

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Fuel Owner Lead Generation by Repurposing Past Videos to Reels

Fourandhalf

If you’re a property manager who has invested in creating long-form videos—webinars, educational sessions, leasing walkthroughs, or even owner FAQs—you may be sitting on an untapped marketing asset. But what if that one video could generate dozens of additional touchpoints with potential property owners?