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Social media marketing for property management: How to build a strong presence on the right channels

Buildium

These days, that means knowing which social media channels they’re on and how to market effectively on those platforms. Let’s dive into some social media strategies for property management to help you broaden your reach and better engage with your audience. By doing so, youll be seen as knowledgeable and responsive.

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10 most common marketing mistakes property managers make

Buildium

Consider creating a blog, a video channel, or social media channels that include helpful tips for tenants and property owners, which can also improve your SEO. Make sure your logo, color scheme, and messaging are consistent across all platforms, from your website to social media and printed materials.

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28 marketing strategies for property management companies

Buildium

Social Media Presence: Maintain active profiles on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Share valuable content, engage with your audience, and showcase your properties and services as part of a broader social media strategy.

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ADDA.io’s Estate Managers Workshop 2025

ADDA

Implement Cost-Efficient Maintenance Practices : Incorporate preventive strategies like regular asset reviews to optimize long-term expenses. He emphasized that estate managers are the backbone of the community, handling financial matters that go beyond basic maintenance.

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How to start and run a virtual property management company: The benefits, drawbacks, and what to know

Buildium

Think of it like this: all the tasks still get doneleasing, rent collection, maintenance coordination, owner reportingbut the work happens from laptops, mobile devices, and cloud-based platforms. Maintenance coordination? Others work with part-time or freelance help as needed. Others work with part-time or freelance help as needed.

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Creating custom experiences for owners: What property managers need to know

Buildium

Meanwhile, a more absentee investor might want a property manager who can take care of maintenance requests without needing to get them involved. Maintenance: Think about what vendors your clients are likely to need and what recommendations you currently offer them.

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What is proptech? An overview for property managers

Buildium

From online listings and virtual tours to automated rent payments and predictive maintenance, proptech covers a wide range of apps and services that touch every aspect of property management. Maintenance and Repairs Managing maintenance requests used to involve phone calls and manual work orders.