Property Management Insight

28 marketing strategies for property management companies

Buildium

JANUARY 22, 2025

In a competitive market, effective marketing strategies for property management companies can set your business apart and attract a steady flow of clients. Theres a lot of strategies out there, and some may be better suited for your company and management style than others.

Property Management

Property Management Property Manager Management Property

Fuel Owner Lead Generation by Repurposing Past Videos to Reels

Fourandhalf

JULY 30, 2025

If you’re a property manager who has invested in creating long-form videos—webinars, educational sessions, leasing walkthroughs, or even owner FAQs—you may be sitting on an untapped marketing asset. But what if that one video could generate dozens of additional touchpoints with potential property owners?

Engineering

Engineering Property Management Property Manager Education

Strengthening Policies, Procedures, and Written Communication in Property Management

Rental Housing Journal

JANUARY 21, 2025

Property management and the essential role of policies, written communication and procedures for the year ahead. By The Fair Housing Institute As the new year begins, property management professionals have the opportunity to reflect on foundational practices that ensure both compliance and operational excellence.

Property Management

Property Management Property Manager Management Compliance

Washington State Rent Control: What Multifamily Property Owners and Investors Need to Know Now

Rental Housing Journal

JULY 8, 2025

By Michael Coleman and Faris Babineaux Associates, Haynes Boone As of May 7, 2025, Washington state has a new rent control law under House Bill 1217. For multifamily property owners and investors, this new law has significant implications. Not retroactive: The law does not apply to rent increases issued before May 7, 2025.

Rent

Rent Property Manufacturing Government

Hoarding in Housing: What Every New Team Member Should Know

Rental Housing Journal

JUNE 18, 2025

Hoarding in housing may first present as a lease violation but hoarding is more than a housekeeping issue and can be a fair housing issue. By The Fair Housing Institute Introducing new staff to the realities of property management goes beyond reviewing lease terms and daily operations.

Compliance

Compliance Lease Property Management Property Manager

Landlords: What To Do When ICE Arrives At Your Rental

Rental Housing Journal

MARCH 25, 2025

Here are 4 things landlords should consider with ICE (Immigration and Customers Enforcement) comes to your rental property from an Arizona landlord-tenant attorney. By Denise Holliday What are landlords supposed to do if and when ICE (Immigrations and Customs Enforcement) arrives at your rental property? They did not present a warrant.

Landlord

Landlord Attorney Tenant Rental Property

A Caution on AI: The Possibility of Fair-Housing Violations in Communication and Payments

Rental Housing Journal

MARCH 18, 2025

By The Fair Housing Institute Technology has fundamentally reshaped the way property managers and their staff members interact with residents. With new advancements in artificial intelligence (AI), many tools that properties use for payments and resident communication are being upgraded.

Compliance

Compliance Property Management Property Manager Education

Immigration Authorities Demand Landlords Turn Over Tenant Info

Rental Housing Journal

JULY 15, 2025

Immigration authorities have issued subpoenas demanding that landlords turn over leases, rental applications, forwarding addresses, identification cards and other information on their tenants, according to the Associated Press. One of these documents, dated May 1, is signed by an officer with the U.S.

Landlord

Landlord Tenant Attorney Applications

Addressing Pet Nuisance Complaints in Rental Housing

Rental Housing Journal

JANUARY 28, 2025

So here are some tactics for living in harmony so operators can manage these challenges collaboratively and successfully, from the Pet Inclusive Housing Initiative. For pet-waste management detail proper cleanup and disposal processes and provide resources to make compliance easier. By Judy Bellack Michelson Found Animals 1.

Compliance

Compliance Lease Agreement Utilities Apartment

11 Tips For Property Managers To Quickly Master ChatGPT & AI

Yardi Breeze

FEBRUARY 11, 2025

If you put the tips in this article into action, you will use AI tools to draft emails, letters, social media posts and listing descriptions better than 99% of property managers. Where to use AI in property management The great thing about AI is that if you can use it for one application, you can use it for many.

Property Management

Property Management Property Manager Management Property

6 Ways to Arm Yourself Against Deadbeat Tenants

Rental Housing Journal

AUGUST 4, 2025

Here are 6 ways to arm yourself against deadbeat tenants to safeguard your property and financial interests. By Nancy Abrams Finding reliable tenants is the key to successful property management. But how can you be confident that tenants will pay their rent on time and will not do damage to your rental property?

Tenant

Tenant Lease Agreement Landlord Lease

10 ways to navigate short-term rental regulations in the US and UK

Rentals United

JULY 30, 2025

For hosts, investors, and property managers, staying compliant with local short-term rental laws is no longer optional — it’s essential. In the UK, landlords must comply with both national housing laws and local authority restrictions. To ensure compliance, investigate zoning rules for your rental properties by address.

Regulation

Regulation License Compliance Insurance

Rethinking Pet Fees: Finding Fairness for Renters And Housing Providers

Rental Housing Journal

JUNE 11, 2025

Breaking Down the Math: Pet Fees as a Revenue Stream Revenue from Pet Fees To illustrate the financial impact, let’s consider a hypothetical property management company overseeing 10,000 rental units. Let’s assume 12 parks covering 3000 units (average 250-unit properties), for a total of $60,000 per year. million The result?

Apartment

Apartment Rent Insurance Property Management

Rental Parking Can Be a Pain-Some Operators Are Shifting Gears

Rental Housing Journal

JUNE 23, 2025

By Todd Katler Convenience and comfort are paramount to today’s renters, and the often-overlooked element of parking management can make or break resident satisfaction. These frustrations highlight a significant operational risk for property-management teams.

Revenue Share

Revenue Share Lease Apartment Management

How to create an effective vacation rental marketing plan: 14 ways to stand out

Rentals United

MAY 16, 2025

Using a vacation rental channel manager like Rentals United can help you manage your listings across your channels. But even if youre committed to optimizing your listings, it may take time to start ranking high on the big OTAs. But how do you know which channels are best for your business?

Rental Unit

Rental Unit Engineering Media Property Management

How Video is Revolutionizing Resident Communication

Rental Housing Journal

JULY 25, 2025

Effective property management videos can revolutionize resident communication with video of actual team members engaging residents. They want to know there’s a real person behind the property management; someone who understands their needs, celebrates their milestones and truly cares about their living experience.

Maintenance

Maintenance Lease Property Management Property Manager

The Consumer Review Fairness Act and Its Marketplace Impact

Rental Housing Journal

JULY 22, 2025

If the post is unrelated to the company’s products or services or is clearly false or misleading, it may be prohibited or removed. The Federal Trade Commission and state attorneys general have the authority to enforce the CRFA. The CRFA does not affect a business’s right to pursue civil actions for defamation, libel, or slander.

IT

IT Media Lease Agreement Tenant

HOA Summer Preparation Checklist: Getting Ready For Warmer Months

HOA Managememt

MAY 24, 2025

HOA Summer Preparation: 11 Things to Do From maintenance works to managing financials and documents, here are 11 things that you need to include in your to-do list for the warmer months. Having licensed professionals assess your property can save the community money in the long run.

Contractors

Contractors Maintenance Regulation License

The Bottom-Line Impact of Tariffs on Residential Landlords

Rental Housing Journal

APRIL 21, 2025

But for residential landlords like us who own and manage rental properties, tariffs can have surprisingly significant consequences. Many of the everyday items we use to maintain and upgrade our properties are imported; everything from light fixtures and appliances to flooring, plumbing parts, and even drywall.

Landlord

Landlord Rent Tenant Manufacturing

5 Ways Property Managers Can Maintain Margins

Rental Housing Journal

JULY 14, 2025

As the rental market begins to normalize and return to pre-pandemic levels, here is how property managers can maintain margins. For property managers, the name of the game is adapting business practices to maintain margins. If you’ve had to reduce rents to lease units lately, it may be time to review your strategy.

Property Management

Property Management Property Manager Management Property

Fair Housing Training: Your Financial Safety Net in a Tight Economy

Rental Housing Journal

APRIL 22, 2025

Fair housing training is a core part of operational risk management and costs of resolving fair housing complaints can far exceed the cost of training. At first glance, trimming fair-housing training may seem like a logical decision. Fair-housing training isnt just a compliance checkbox; its a core part of operational risk management.

Compliance

Compliance Education Insurance Attorney

Is Understanding “ROT” The Key To Being A Better Investor?

Rental Housing Journal

MARCH 10, 2025

While every investor is intimately familiar with ROI, return on investment, which carries a great weight when evaluating a property, many may disregard an equally crucial factor, and that is ROT, or return on time. Others of you had a physical, maybe even violent reaction when you thought of a property that is less than your ideal.

Real Estate

Real Estate Rent Tenant Maintenance

10 Strategies For Investors To Guard From Financial Fraud And Scams

Forbes Business Council

JUNE 13, 2025

Opinions expressed are those of the author. for Forbes Business Council COUNCIL POST Expertise from Forbes Councils members, operated under license. Membership (fee-based) Jun 13, 2025, 10:15am EDT Share Save Bojan Ilic – Chairman & Global Director at Swiss Security Solutions , expert in Security & Investigations.

28 marketing strategies for property management companies

Fuel Owner Lead Generation by Repurposing Past Videos to Reels

Trending Sources

Strengthening Policies, Procedures, and Written Communication in Property Management

Washington State Rent Control: What Multifamily Property Owners and Investors Need to Know Now

Hoarding in Housing: What Every New Team Member Should Know

Landlords: What To Do When ICE Arrives At Your Rental

A Caution on AI: The Possibility of Fair-Housing Violations in Communication and Payments

Immigration Authorities Demand Landlords Turn Over Tenant Info

Addressing Pet Nuisance Complaints in Rental Housing

11 Tips For Property Managers To Quickly Master ChatGPT & AI

6 Ways to Arm Yourself Against Deadbeat Tenants

10 ways to navigate short-term rental regulations in the US and UK

Rethinking Pet Fees: Finding Fairness for Renters And Housing Providers

Rental Parking Can Be a Pain-Some Operators Are Shifting Gears

How to create an effective vacation rental marketing plan: 14 ways to stand out

How Video is Revolutionizing Resident Communication

The Consumer Review Fairness Act and Its Marketplace Impact

HOA Summer Preparation Checklist: Getting Ready For Warmer Months

The Bottom-Line Impact of Tariffs on Residential Landlords

5 Ways Property Managers Can Maintain Margins

Fair Housing Training: Your Financial Safety Net in a Tight Economy

Is Understanding “ROT” The Key To Being A Better Investor?

10 Strategies For Investors To Guard From Financial Fraud And Scams

20 Ways To Apply EQ To Strengthen A Family Business

Capital Meets Code: How AI And Permanent Capital Are Reshaping Private Markets

How To Overcome The Generational Leadership Challenge

20 Ways New Managers Lead, Rather Than Supervise

How AI’s Hidden Data Bias Can Impact Your Data Privacy Program (And What To Do About It)

Adaptability: The One Skill You Need To Maximize Job Security Right Now

Rethinking Pay Cycles: Why Earned Wage Access Could Redefine The Social Contract Of Work

Simplicity Is The New Strategy: Cutting Through Complexity To Accelerate Growth

The Case For Treating Vendors Like VIPs

Steering Your Business Forward When The Winds Shift

Soft-Coded: AI Simulation And The Future Of Soft Skills

Considerations When Deciding On Direct Lending To Fund Growth

Why We Need Neurodivergent Leadership And How To Cultivate It

The Power Of The Drop: Lessons On Success Through The Unexpected

Built To Connect: What Small Businesses Do Better—And Why It Matters

Master The Art Of Business Growth: Strategies For Long-Term Success

How To Hire In The Age Of AI Overload

From Gridlock To Green Light: Three Focus Areas For Hydrogen Energy Executives

How SaaS Companies Can Reduce AI Model Bias

5 Essential Elements Of A Successful Website

Healthcare Access Challenges: The Clinical Connection

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