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Social media marketing for property management: How to build a strong presence on the right channels

Buildium

As a property manager, you already know that, to find new clients and tenants, youll have to meet them where they are. These days, that means knowing which social media channels they’re on and how to market effectively on those platforms. By doing so, youll be seen as knowledgeable and responsive.

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Creating custom experiences for owners: What property managers need to know

Buildium

Well cover how offering custom experiences sets you apart from the crowd, ways to provide individualization without creating more work for you, and suggestions on which services can be tailored to fit each owners needs. If youre ready to showcase your value by including a personalized touch in your service list, keep reading.

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28 marketing strategies for property management companies

Buildium

In a competitive market, effective marketing strategies for property management companies can set your business apart and attract a steady flow of clients. Theres a lot of strategies out there, and some may be better suited for your company and management style than others.

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Property managers, here are the 5 top leasing trends of 2025

Buildium

While you may think that this extends only to apartment descriptions and current photos, this ask goes deeper. Renters want to see information about the property and the neighborhood, as well. As a result, property managers have begun to make tenant screening a higher priority.

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Marketing a rental property like a pro: Tips for landlords

Buildium

Consider the type of property you own. Is it a compact studio apartment in a city center, ideal for young professionals, or a spacious family home in a suburban neighborhood? Make sure your listing is detailed with descriptions, clear pricing, and essential property features. Keep your listings up to date to stay visible.

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Digital marketing for property management: Choosing strategies that work

Buildium

Identifying and targeting relevant keywords, such as “apartments for rent in [city]” or “property management services,” can help your website rank higher in search results. Use tools such as Google Keyword Planner or Ahrefs to discover high-ranking keywords related to your properties.

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How to start and run a virtual property management company: The benefits, drawbacks, and what to know

Buildium

Heres what sets a virtual property management company apart: No physical office space Fully remote teams (local or global) Cloud-based operations for leasing , payments , maintenance , and communication Heavy use of digital automation and outsourced vendor networks Some virtual companies handle hundreds of doors across different regions.