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10 most common marketing mistakes property managers make

Buildium

Property management marketing isn’t just about listing properties; its about creating a brand, engaging with potential tenants, and maintaining relationships with current ones. Poor Property Listings A property listing is often the first impression potential tenants have of a property. Ignoring SEO There are no two ways about it.

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Marketing a rental property like a pro: Tips for landlords

Buildium

As a landlord, attracting reliable tenants is one of the most important aspects of managing your rental property. The rental market is competitive, and filling vacancies quickly while attracting high-quality tenants can be a challenge. Income level: Is your property suitable for middle-income earners or higher-end tenants?

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Everything you need to know about proptech: An advanced guide for property managers

Buildium

Well explore how proptech reshapes workflows, decision-making, tenant engagement, and portfolio management. Where managers once reacted to tenant calls or maintenance emergencies, proptech lets you act proactively, using real-time data and predictive insights.

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Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen)

Fourandhalf

Would you rather lose 50 percent of your owners or 50 percent of your tenants? One of the reasons that tenants leave is that they hate the maintenance. Tenant satisfaction with maintenance is about the details. Ray says the effective use of AI is all in application. Its meant to be blended and applicable to local markets.

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5 AI-powered HOA management software

Condo Control

HOAs that get comfortable with AI now will enjoy the benefits sooner, and have an easier time with more advanced applications later. Some of AppFolio’s most attractive features include rental applications, tenant screening, and work order management. AI property management tools can increase productivity by as much as 40% !

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A Step-by-Step Guide to Rebranding for Property Management Companies Without Hurting SEO

Fourandhalf

Search Engine Optimization (SEO) plays a critical role in how potential clients find your company online, so its essential to approach rebranding with SEO in mind. For property management companies, SEO is important because it helps attract property owners and tenants searching for services in your area.

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The Role of Digital Marketing in Attracting Tenants

Property Management Inc.

Whether through online marketing, search engine optimization (SEO), social media marketing, or targeted ads, digital strategies help you connect with the right audience at the right time. For the rental property market, where tenant expectations are constantly evolving, mastering an effective digital marketing strategy is vital.

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