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Best practices for expanding your property management portfolio into new markets

Buildium

Pro tip: If you need help marketing your property management services as you expand, consider working with Buildium Marketplace partner Goodjuju and Upkeep Media for everything from website design to comprehensive digital marketing support. This helps turn your larger expansion goals into smaller, more manageable steps.

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How to create a winning property management marketing plan in 2025

Buildium

Social Media Marketing Social media platforms such as Facebook, Instagram, and LinkedIn offer great opportunities to connect with your target audience and promote your property management services. Develop a social media strategy that includes regular posting, engaging with followers, and running targeted advertising campaigns.

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Choosing the Right Property Manager

California Leasing & Management

Do they have an in-house maintenance team or a network of vetted, licensed, and insured contractors? Do they use online rental portals, their own website, social media, signage, or the MLS (Multiple Listing Service)? How Do You Handle Property Maintenance and Repairs? Understand their process for both routine and emergency maintenance.

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Reducing Vacancy Rates in California: Proven Strategies

Real Property Management Choice

Social media shares. We market our rental properties on all the popular rental sites, but we also leverage social media. You can put together a great list of vendors and contractors for when maintenance is needed. Provide a walk-through tour. Take tenants from the first floor to the second. Show them the view from the balcony.

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Optimizing Your Investment Property Returns with Property Management in Westerville, Ohio

RL Property Management

Listings are promoted across multiple platformsrental marketplaces, social media, and local networksto maximize visibility. They also handle repair requests promptly, working with licensed contractors to resolve issues efficiently. Managers also set rent based on market trends to keep properties occupied while optimizing income.

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The Consumer Review Fairness Act and Its Marketplace Impact

Rental Housing Journal

As a result, the Consumer Review Fairness Act (CRFA) was signed into law in 2016 to protect people’s ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media. It also covers social media posts, uploaded photos, videos, etc.

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How to Choose the Right Property Manager in Clairemont

McKee Properties

Look for property managers who leverage multiple channels for marketing, including online listings, social media, and local advertising. When interviewing property managers, inquire about their relationships with local contractors or vendors. Do they have a reliable, vetted network to handle repairs?