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Choosing an apartment management certification: Tips and comparisons

Buildium

It shows your dedication to professionalism and ongoing education. Certified Apartment Leasing Professional (CALP) – NAA Education Institute Overview: CALP focuses on leasing agents but also benefits managers who supervise leasing teams. Benefits: Recognized across multiple real estate sectors for comprehensive management expertise.

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28 marketing strategies for property management companies

Buildium

Social Media Presence: Maintain active profiles on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Share valuable content, engage with your audience, and showcase your properties and services as part of a broader social media strategy.

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10 Creative Marketing Ideas for Property Management Companies

BetterWho

10 Creative Marketing Ideas for Property Management Companies When you’re running a property management business, “just posting on social media” doesn’t cut it anymore. Why it works: Increases conversions by helping prospects in real time, even outside business hours.

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What Does a Leasing Agent Do? Basics You Need to Know

Bay Property Management Group

For instance, they use online listings, social media, and even traditional signage to grab attention fast—and keep inquiries coming in. In many states, leasing agents do not need a real estate license if they’re only work in the business of renting properties, not buying or selling them.

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Survey: Background Checks Are Top Priority in Tenant Screening

Rental Housing Journal

Background checks are the most important tool in a landlords screening process, according to a survey of 700 landlords by the property-management software company RentRedi and the real estate investment-strategy company BiggerPockets. The survey showed that landlords use multiple sources in tenant screening.

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Exit Strategy 101: How to Sell Your Colorado Springs Property for Top Dollar

Muldoon Associates

When a property owner is in the early stages of buying a piece of real estate, it’s easy not to consider an exit strategy. This will require you to understand the legalities of the real estate market. Use social media to share your available property. Here are a few considerations.

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Vacation Rental and Property Management Influencers: A Comprehensive Guide to Industry Leaders

Tokeet

Social Media Platform Leaders TikTok Influencers Michael Elefante (@melefante6) Platforms: TikTok, Instagram Followers: 916K+ Michael is a real estate investor and Airbnb expert who teaches financial freedom through short-term rentals. Their content blends education, inspiration, and lifestyle.