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Capital Meets Code: How AI And Permanent Capital Are Reshaping Private Markets

Forbes Business Council

What’s new is that the engine now runs on code. Another example is EQT, also in Europe, which uses its internal AI engine, Motherbrain, to help source investments. Firms are hiring engineers as core team members, building proprietary tooling and behaving less like investors and more like operators.

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How Artificial Intelligence Is Reshaping Industries—And What’s Next

Forbes Business Council

But AI is at work in many less visible areas as well: • Search And Research: Modern search engines and research tools are powered by advanced AI, including large language models (LLMs) like ChatGPT or Google's Gemini. Voice assistants like Siri, Alexa or Google Assistant are the most obvious examples.

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AI Automation Market Leaders: Lessons From Germany

Forbes Business Council

Collaborate with proven vendors—voice and process bots, process mining, reasoning engines—to accelerate deployments and share best practices. Publish clear data-use policies, adopt explainable AI frameworks and engage compliance teams early to safeguard customer confidence. Forge strategic alliances. No organization can master AI alone.

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How AI Is Quietly Rewriting The Rules Of Customer Engagement

Forbes Business Council

As Harvard Business Review points out, there’s a growing risk of what they call " engineered insincerity "—when automation tries to fake empathy but ends up creating a disconnect. But while personalization focuses on precision, it’s also about authenticity. If the technology feels forced or insincere, it can backfire.

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How To Align Marketing With Real Business Objectives (Not Just Vanity Metrics)

Forbes Business Council

Marketing As An Engine Of Business Growth Evaluating which marketing numbers matter to the business can go a long way in transforming marketing’s role and impact, but it also takes a shift in mindset to drive results.

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The Art Of Effective Board Leadership: How To Truly Add Value

Forbes Business Council

Chairing Audit and Risk for three companies (two publicly listed and one private) has given me an appreciation for this engine‑room work. Governance doesn’t begin and end in the boardroom; it extends to subcommittees, where critical topics receive deep scrutiny.

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How SaaS Companies Can Reduce AI Model Bias

Forbes Business Council

Just like QA in software engineering has become key, every business must implement publicly available evaluations to validate bias. Do Quality Assurance Checks Evaluations are key. SaaS businesses cannot afford expensive teams to validate every change when change is happening at a breakneck speed. Shivam Shorewala , Rimble 5.