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10 most common marketing mistakes property managers make

Buildium

Property management marketing isn’t just about listing properties; its about creating a brand, engaging with potential tenants, and maintaining relationships with current ones. Poor Property Listings A property listing is often the first impression potential tenants have of a property. Ignoring SEO There are no two ways about it.

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From Invisible to Irresistible: Grow Your Property Management Business by Getting Owners to Find, Like, and Hire You

Fourandhalf

Understanding the Modern Buying Journey When property owners begin their search for a management company, they turn to Google or other search engines. The answer is search engine optimization (SEO). Traditionally, the marketing funnel is described as: Attention Interest Desire Action However, the process isnt always linear.

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Marketing a rental property like a pro: Tips for landlords

Buildium

As a landlord, attracting reliable tenants is one of the most important aspects of managing your rental property. The rental market is competitive, and filling vacancies quickly while attracting high-quality tenants can be a challenge. Income level: Is your property suitable for middle-income earners or higher-end tenants?

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Property management workflow automation: Tips to automate and save time on repetitive tasks

Buildium

Examples: A lease is signed, a payment is late, a tenant submits a request. Tenant Move-In and Move-Out Workflows Tenant turnover is one of the most process-heavy parts of property management. Workflow automation flips that mindset. Conditions or Rules: These define how the system decides what to do next.

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Understanding Non-Occupancy Charges in Housing Societies

ADDA

These typically apply when the unit is rented to tenants or kept vacant. Deter frequent tenant turnover or commercial usage in residential zones. The registered owner of the flat, even if the tenant pays it on their behalf. Key Government Guideline: RWAs cannot charge tenants more than owners for maintenance.

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Everything you need to know about proptech: An advanced guide for property managers

Buildium

Well explore how proptech reshapes workflows, decision-making, tenant engagement, and portfolio management. Where managers once reacted to tenant calls or maintenance emergencies, proptech lets you act proactively, using real-time data and predictive insights.

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Apartment maintenance management software: A complete guide for property managers

Buildium

They maintain property value, protect tenant safety, and deliver service that keeps residents happy and loyal. Property managers can track requests in real time, assign and schedule tasks effectively, and communicate clearly with tenants and vendors. Look for: Automated updates and notifications to tenants and vendors.