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Propertymanagement marketing isn’t just about listing properties; its about creating a brand, engaging with potential tenants, and maintaining relationships with current ones. In this post, well explore the ten most common marketing mistakes propertymanagers make and how to avoid them.
Tenant screening is one of the most critical steps in rental propertymanagement; nevertheless, it’s simple to slip up and make costly issues down the line. The good news is that avoiding these mistakes can help you attract high-quality tenants and keep your properties running smoothly.
Propertymanagement software (PMS) has become a must- have for landlords who want to streamline operations, manage their tenants, and maintain organized finances. But with so many propertymanagement tools available, how do you choose the right one?
As a propertymanager, you already know that, to find new clients and tenants, youll have to meet them where they are. Let’s dive into some social media strategies for propertymanagement to help you broaden your reach and better engage with your audience.
Tim Wehner is a former president of the National Association of Residential PropertyManagers (NARPM ). While hes no longer on the National Board of Directors, his experience in propertymanagement and expertise on all things NARPM make him a valuable source of information. Tim : Absolutely.
Propertymanagers have always grappled with challenges around energy cost recovery and reporting. These challenges are felt across the industry, which is why most large companies have adopted energy management systems. That’s just one example of what energy management systems can do for propertymanagers.
Propertymanagers are under pressure to do more with lessfrom labor shortages to rising costs. What Is AI in PropertyManagement? In propertymanagement, these abilities are used to optimize workflows that would otherwise take longer. They can handle multiple conversations, 24/7.
Despite shifting market conditions, the propertymanagement industry continues to grow at a stellar rate. According to Buildiums 2025 PropertyManagement Industry Report , 82% of the management companies we surveyed experienced portfolio growth within the last two years. Set up a tenant portal.
Email marketing is one of the most powerful and cost-effective tools available to propertymanagers looking to grow their business, nurture client relationships, and streamline communication. In this guide, well walk you through the essentials of email marketing for propertymanagement companies.
Good propertymanagement accounting software can be a powerful tool in the success of your propertymanagement business. The more properties and transactions you manage, the more time it will take to keep your accounting system updated and accurate. For one, spreadsheets don’t scale.
To get more residents through the door, some propertymanagers offer security deposit alternatives. They’re designed to ease the financial burden on renters while still offering protection for propertymanagers in case of damage or missed rent. But today, that upfront cost can be out of reach for many renters.
Propertymanagers—particularly those looking to grow—can use a rent roll to keep track of money collected from residents, look for potential problems with vacancies or turnover, compare rent and fees to market prices, and look for opportunities to increase revenue from individual units or even entire properties.
You know the value your propertymanagement company brings, from protecting rental homes to maximizing ROI for owners. When you know why homeowners resist propertymanagement services, you can tailor your messaging, address objections head-on, and ultimately build more trust.
Did you know that two-thirds of rental owners expect top-tier customer service from their propertymanagement company? Why Personalized Service Matters in PropertyManagement Every property owner has unique goals and needs, which is why personalized service is a must-have in todays market.
Todays propertymanagers can build entire operations that are fully digital, from lease signings to vendor payments to team coordination. In this article, were exploring what going digital really means, how it transforms your daily operations, and why its becoming the standard for propertymanagers everywhere.
If youre considering starting your own propertymanagement company, you may be tempted to look into propertymanagement franchises. In this article, well explore some things you should keep in mind if youre thinking about being a propertymanagement franchisee. You’ll have to follow these rules to a T.
Property maintenance might just be one aspect of propertymanagement—but when it’s mismanaged, the consequences can snowball fast. Delays and unresolved issues can frustrate tenants, drive up turnover, and chip away at your bottom line. Why Invest in New Property Maintenance Software?
As an experienced propertymanagement company in Northern Virginia , we can tell you one thing for sureamenities are what make a rental truly stand out. Now to define it, amenities in real estate are the extra perksboth on the property and around itthat make a place more desirable. Read more below.
With property costs rising in an uncertain rental market, you might think growing your propertymanagement business is out of the cards. Propertymanagers are getting creative—including rethinking fees and leaning on tech to do more. But you’d be wrong. We’ll look at all six of these strategies in this post.
From Chaos to Clarity: How to Create a Remote Team Playbook for Your PropertyManagement Business In todays evolving industry, propertymanagement companies are increasingly shifting to remote teams to improve efficiency and tap into a wider talent pool. Step-by-Step Guide to Creating a Remote Team Playbook 1.
The propertymanagement world changes quickly as technology moves forward. Keeping up means learning about the latest proptech trends shaping how we manage, lease, maintain properties, and engage tenants. It focuses on fresh ideas and innovations that will reshape propertymanagement.
Running a propertymanagement business can often feel like being stuck on a treadmill. You’re juggling a hundred tasksfielding maintenance calls, responding to tenant complaints, coordinating with owners, and managing your teambut still, growth feels elusive. It’s the way youre operating.
Apartment managers do much more than fix leaking faucets or unclog drains. They maintain property value, protect tenant safety, and deliver service that keeps residents happy and loyal. Propertymanagers can track requests in real time, assign and schedule tasks effectively, and communicate clearly with tenants and vendors.
As the propertymanagement industry continues to evolve, so does the technology that supports it. One prime example of this change is the increasing variety of propertymanagement leasing software that promises to speed up the leasing process and reduce your workload in the process. Youll never miss a deadline again.
Propertymanagement software is no longer a luxury. The majority of propertymanagers and management companies would agree that it is now a necessity. SaaS companies have paid close attention to the needs of propertymanagers, and the trends impacting community associations.
Property maintenance plays a pivotal role in asset management, protecting a propertys long-term profitability and keeping tenant satisfied and turnover low. However, maintenance is far from the only responsibility propertymanagers face.
Running a propertymanagement company often means either handling or delegating several different roles at once. This post takes a deep dive into propertymanagement workflow automation, including what it is, how it works, and the kinds of processes you can redesign to be more efficient.
In the previous editions of our propertymanagement software buying guide, we covered the basics of how to compare propertymanagers, from key features software should have to assessing pricing models and customer reviews. We also explored specific considerations for multifamily propertymanagement software.
Propertymanagement has changed fast. Managing rentals used to mean phone tag, hopping from location to location, and endless coordination. Today, tenants expect instant responses. And propertymanagers need tools that help them keep up without burning out. Owners want real-time updates.
AI and Remote Hiring for PropertyManagers The propertymanagement industry is evolving at lightning speed. These innovations go beyond industry buzzthey offer real, practical solutions to help propertymanagers optimize operations, improve communication, and reduce costs.
Property technology often called proptech covers a range of technologies, many of which have an outsized impact on propertymanagement. For propertymanagers, understanding proptech and the various tools and platforms that fall under its umbrella helps you stay ahead of the curve, save time, and improve tenant experiences.
If youre a landlord with just one or small portfolio of properties, managing your investment can quickly dominate your time. The good news is that theres specialized software out there designed to help simplify many aspects of propertymanagement.
If you run a propertymanagement business in 2025, you already know that manual processes simply can’t keep up with the level of responsiveness, accuracy, and oversight that job demands. That’s where propertymanagement automation tools come in. Once you’re ready, dig into specific software in our follow up post here.
To tackle all of this while maintaining a consistently high level of service, you’ll need apartment propertymanagement software. Apartment propertymanagement software acts as the command center for your business. Must-Have Features in Apartment PropertyManagement Software Good software doesn’t need to do everything.
Growing a propertymanagement company traditionally means building a strong local reputation, gradually attracting new clients, and expanding door count over time. Many propertymanagers today are choosing another way to grow: acquiring other propertymanagement companies. Define your objectives clearly.
A Positive Response Amid the Chaos: Ratner PropertyManagement While some landlords have capitalized on the crisis, others are stepping up to support their communities. Ratner PropertyManagement and Maintenance, an AAOA member, is one such example. Well take it from there,” he said.
AI in PropertyManagement: Separating Hype from Reality Artificial Intelligence (AI) is revolutionizing various industries, and the propertymanagement business is no exception. Understanding AI in PropertyManagement AI refers to the simulation of human intelligence processes by machines, especially computer systems.
Propertymanagement has gone mobileand for many professionals, that means managing operations directly from their iPhone. Whether youre handling tenant requests in real time, coordinating with vendors, or keeping tabs on finances, the right tools in your pocket can turn hours of admin into minutes of smooth execution.
Moving into a new rental property can be an exciting experience for tenants, but it can also be stressful. As a propertymanager, it’s important to make the process as smooth and efficient as possible. A move-in checklist documents the steps that should be taken before a new tenant moves into the property.
In today’s fast-paced real estate landscape, propertymanagers are expected to juggle a growing number of responsibilities—everything from tenant communications and maintenance coordination to financial reporting and marketing. Automate this process by enabling tenants to pay rent online via ACH or credit card.
This guide dives deep into the realities and opportunities of proptech for propertymanagers ready to move beyond basics. Well explore how proptech reshapes workflows, decision-making, tenant engagement, and portfolio management. Data: Information from properties, tenants, and markets feeding smart decisions.
The propertymanagement industry has changed a lot in recent years. Today, automation stands out as one of the best tools residential propertymanagers can use to improve their operations and enhance residents’ experiences. Automated rent payment systems simplify this process for managers and residents.
As a residential propertymanager, you have a front-row seat to one of the best opportunities for building wealth: owning rental properties. Every day, you help property owners grow their assetsso why not start doing the same for yourself? Why Transition to Rental Property Investment? The best part?
As a propertymanager, leasing is always a top priorityafter all, without tenants, theres no income. But a successful propertymanagement strategy goes beyond filling vacancies. This means balancing leasing with maintenance, tenant relations, financial management, and legal compliance.
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