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Propertymanagement marketing isn’t just about listing properties; its about creating a brand, engaging with potential tenants, and maintaining relationships with current ones. In this post, well explore the ten most common marketing mistakes propertymanagers make and how to avoid them.
Propertymanagers have always grappled with challenges around energy cost recovery and reporting. These challenges are felt across the industry, which is why most large companies have adopted energy management systems. That’s just one example of what energy management systems can do for propertymanagers.
Despite shifting market conditions, the propertymanagement industry continues to grow at a stellar rate. According to Buildiums 2025 PropertyManagement Industry Report , 82% of the management companies we surveyed experienced portfolio growth within the last two years. They want fee information up front, as well.
Tim Wehner is a former president of the National Association of Residential PropertyManagers (NARPM ). While hes no longer on the National Board of Directors, his experience in propertymanagement and expertise on all things NARPM make him a valuable source of information. Start us off right, Tim!
Propertymanagement software (PMS) has become a must- have for landlords who want to streamline operations, manage their tenants, and maintain organized finances. But with so many propertymanagement tools available, how do you choose the right one? What Sets Innago Apart as the Best PropertyManagement Software?
As a propertymanager, you already know that, to find new clients and tenants, youll have to meet them where they are. Let’s dive into some social media strategies for propertymanagement to help you broaden your reach and better engage with your audience.
Propertymanagers—particularly those looking to grow—can use a rent roll to keep track of money collected from residents, look for potential problems with vacancies or turnover, compare rent and fees to market prices, and look for opportunities to increase revenue from individual units or even entire properties.
Propertymanagers are under pressure to do more with lessfrom labor shortages to rising costs. What Is AI in PropertyManagement? In propertymanagement, these abilities are used to optimize workflows that would otherwise take longer. If you automate too much, you could end up losing business.
Email marketing is one of the most powerful and cost-effective tools available to propertymanagers looking to grow their business, nurture client relationships, and streamline communication. In this guide, well walk you through the essentials of email marketing for propertymanagement companies. Lets get started!
Effective crisis management is essential in propertymanagement to handle unexpected challenges like natural disasters, maintenance emergencies, resident disputes, and financial setbacks. A solid strategy prevents property damage, financial loss, and resident dissatisfaction. These strategies include: 1.
While many propertymanagers dont have accounting backgrounds, managing their organizations financial reporting is still on nearly every PMs to-do list. If you have been tasked with handling accounting tasks for your propertymanagement company, its a good idea to keep GAAP accounting principles in mind.
Did you know that two-thirds of rental owners expect top-tier customer service from their propertymanagement company? Why Personalized Service Matters in PropertyManagement Every property owner has unique goals and needs, which is why personalized service is a must-have in todays market.
Propertymanagement software is no longer a luxury. The majority of propertymanagers and management companies would agree that it is now a necessity. SaaS companies have paid close attention to the needs of propertymanagers, and the trends impacting community associations.
The PropertyManagement Show returns with Part 3 of Marie Tepman’s discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. And, the majority of rentals in America are not even managed professionally. But, the industry is big. It has to come first.
Growing a propertymanagement company traditionally means building a strong local reputation, gradually attracting new clients, and expanding door count over time. Many propertymanagers today are choosing another way to grow: acquiring other propertymanagement companies. Define your objectives clearly.
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The propertymanagement industry has changed a lot in recent years. Today, automation stands out as one of the best tools residential propertymanagers can use to improve their operations and enhance residents’ experiences. Managers personalize messages based on resident preferences, language, or lease terms.
In the previous editions of our propertymanagement software buying guide, we covered the basics of how to compare propertymanagers, from key features software should have to assessing pricing models and customer reviews. We also explored specific considerations for multifamily propertymanagement software.
With property costs rising in an uncertain rental market, you might think growing your propertymanagement business is out of the cards. Propertymanagers are getting creative—including rethinking fees and leaning on tech to do more. But you’d be wrong. We’ll look at all six of these strategies in this post.
To tackle all of this while maintaining a consistently high level of service, you’ll need apartment propertymanagement software. Apartment propertymanagement software acts as the command center for your business. Must-Have Features in Apartment PropertyManagement Software Good software doesn’t need to do everything.
AI and Remote Hiring for PropertyManagers The propertymanagement industry is evolving at lightning speed. These innovations go beyond industry buzzthey offer real, practical solutions to help propertymanagers optimize operations, improve communication, and reduce costs. The good news?
As the propertymanagement industry continues to evolve, so does the technology that supports it. One prime example of this change is the increasing variety of propertymanagement leasing software that promises to speed up the leasing process and reduce your workload in the process.
Propertymanagement has gone mobileand for many professionals, that means managing operations directly from their iPhone. Why iPhone Apps Matter in PropertyManagement The shift to mobile-first propertymanagement is all about staying responsive, competitive, and in control.
The propertymanagement world changes quickly as technology moves forward. Keeping up means learning about the latest proptech trends shaping how we manage, lease, maintain properties, and engage tenants. It focuses on fresh ideas and innovations that will reshape propertymanagement.
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If youre a landlord with just one or small portfolio of properties, managing your investment can quickly dominate your time. The good news is that theres specialized software out there designed to help simplify many aspects of propertymanagement. This helps you spot and fix issues quickly.
AI in PropertyManagement: Separating Hype from Reality Artificial Intelligence (AI) is revolutionizing various industries, and the propertymanagement business is no exception. Understanding AI in PropertyManagement AI refers to the simulation of human intelligence processes by machines, especially computer systems.
Property technology often called proptech covers a range of technologies, many of which have an outsized impact on propertymanagement. For propertymanagers, understanding proptech and the various tools and platforms that fall under its umbrella helps you stay ahead of the curve, save time, and improve tenant experiences.
Why Apartment Maintenance Management Software Matters Apartment maintenance management software tackles these issues by digitizing and automating maintenance workflows. Propertymanagers can track requests in real time, assign and schedule tasks effectively, and communicate clearly with tenants and vendors.
As a propertymanager, you already know that keeping things running efficiently is no small task. Managing tenants, overseeing budgets, coordinating repairs, and maintaining the property can quickly become overwhelming without the right tools. This is where property maintenance management systems come into play.
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If you run a propertymanagement business in 2025, you already know that manual processes simply can’t keep up with the level of responsiveness, accuracy, and oversight that job demands. That’s where propertymanagement automation tools come in. Once you’re ready, dig into specific software in our follow up post here.
Propertymanagement involves balancing repetitive tasks with high-quality, personalized service. This post details the most valuable propertymanagement tasks to automate. Automate access control by adopting smart locks, mobile credentials, biometric scans, or key cards integrated with cloud management platforms.
Todays propertymanagers can build entire operations that are fully digital, from lease signings to vendor payments to team coordination. In this article, were exploring what going digital really means, how it transforms your daily operations, and why its becoming the standard for propertymanagers everywhere.
This guide dives deep into the realities and opportunities of proptech for propertymanagers ready to move beyond basics. Well explore how proptech reshapes workflows, decision-making, tenant engagement, and portfolio management. This transformation demands propertymanagers move from gut feeling to evidence-based decisions.
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Apartment propertymanagers handle a web of revenue, expenses, vendor payments, owner communication, and regulatory requirements. This is where accounting software for apartment management comes in. Look for tools that categorize expenses by property , unit, vendor, and task type. Stay informed on product updates.
Moving into a new rental property can be an exciting experience for tenants, but it can also be stressful. As a propertymanager, it’s important to make the process as smooth and efficient as possible. Propertymanagement software with built-in maintenance tools can help you do that easily and quickly.
Tenant screening is one of the most critical steps in rental propertymanagement; nevertheless, it’s simple to slip up and make costly issues down the line. Mistake #4: Ignoring Rental History One of the biggest mistakes a rental propertymanager can make is neglecting to inspect a possible applicant’s rental history.
Tenant screening is a crucial part of effective propertymanagement. It ensures that qualified, responsible renters are placed in rental properties, fostering positive, long-term tenancies. Proper screening helps reduce late payments, property damage, and renter turnover, leading to smoother operations and greater peace of mind.
Heading into 2025, portfolio growth was at the top of propertymanagement companies list of priorities for the seventh year straight. In Buildiums most recent survey , 91% of third-party propertymanagement companies told us that they expect to grow their portfolios in the two years to come.
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Define Your Value Proposition Before you can grow, you need to understand what makes your propertymanagement company unique. Ask yourself: What types of properties do you specialize in (single-family, multifamily, vacation rentals)? Use SEO best practices to rank for local search terms like “propertymanagement in [your city].”
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